I really believe this: sometimes Microsoft seems unable to get the clue. It really looks like they do it on purpose. Marketing seems to be unknown to them, despite claims (and OK, proof) to the contrary. At this stage in the game they should know that 21st century users are convinced by design rather than functionality or features. Something has to be pretty, sleek, to be self-selling; that way we can scam a lot of consumers asking overprices for gadgets that other companies make better and more functional, but not prettier; such as Apple and their iPod. The Creative Zen line is much, much better; but more people find them uglier. Hence, less Creative units sold and iPod’s domain.
And there’s a great part of something’s design, a property that helps the selling incredibly, by generating expectation and word to mouth: the name of the gadget. I believe that bloggers wouldn’t be that excited if forced to talk about Apple Portable Music Player instead of iPod.
Well, Microsoft hasn’t learned this simple lesson and they’re still on the wrong path. The worst of all this, for me, is that the technical people invent cool names for the design and implementation phases of the gadgets or technology and then along comes the marketing people, the ones that supposedly should come by with the even cooler names, and whammo!, there goes the initial name, replaced with an acronym. And this trend just seems to be getting worse recently. With the only exception of the new Windows: Vista is a much more commercial name than Longhorn.
The two most publicited technologies of the new Windows Vista were called Avalon and Indigo. Short, pretty, sexy. Now, Avalon is called Windows Presentation Foundation and Indigo is called Windows Communication Foundation. Ugh.
And the last example of this downhill trend has to deal with Origami. Origami is Microsoft’s new gadget, something like a handheld PC, recently presented and not yet avaliable. And that’s another one, when the hell they’ll adopt the Avalaible today! advertising trick that brought so good results to Apple? I don’t want to discuss the gadget’s possibilities or if what the market needs is another one of this mini-good-for-nothing-quasi-computers; but the boys and girls at marketing have gone and did it again. From beautiful, exotic and evocative Origami we are now stuck with the dull, grey and boring-to-bitter-tears acronym UMPC, or Ultra-Mobile PC, which is the final name the thingy is going commercial with.
Completely lame. If anyone of you wants to know more about Origami, click here. Anyone of you knows of the real reason for the name change, please let me a comment and let me know, so I can quit doing voodoo mojo on Microsoft marketing department.
Are we sure they’re not paid for by Apple?